Branding, Marketing & Business Advisory
Craig Duff brought his considerable branding and marketing expertise to Jacobs Capital when he joined the group in 2016.
He founded Varsity College in 1990 and was responsible for expanding it into a national private higher education business, opening eight campuses throughout South Africa.
Varsity College was acquired by the JSE-listed education and recruitment group ADvTECH.
While at ADvTECH he was a main board director and a member of the group’s Executive Committee. As head of the Tertiary Education Division he was responsible for the growth and brand positioning of the group’s tertiary education brands, including Varsity College, Rosebank College, College Campus and Vega.
As a group executive, he worked in areas of strategy and acquisitions to ensure that the ADvTECH Tertiary, Schools and Skills division established themselves as market leaders.
He left ADvTECH in 2010 to consult and pursue some of his own entrepreneurial initiatives.
Since linking up with Jacobs Capital, he has added a new dynamic to the group’s offering, leveraging his branding insight, marketing acumen and extensive professional network to identify and optimise growth opportunities for the group and its associated companies.